Google Spruces Up Mobile Advertising for Brand Marketers

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“Mobile advertising is showing strong growth, but Google isnEUt taking anything for granted. The search engine giant is working to make its mobile advertising paradigm more attractive to brand marketers. Specifically, Google is getting ready to roll out new mobile display ad formats and tools across the Google Display Network, the AdMob Network and DoubleClick that promise to make it easier for advertisers to build what the company deems EUsuccessful adsEU that work across screens. “